Dear Awesome People

Hey Awesome People Everywhere,

We are truly overwhelmed by the outpouring of support for our peace offering to Red Bull. We have to believe Red Bull has taken notice and for that we thank you. It’s clear from the responses we have received so far that more people are confused by the trademark opposition than any potential brand confusion between Old Ox beer and Red Bull energy drink. The media interest has been amazing and we appreciate thee coverage. But it is the everyday people, whether they have ever tasted an Old Ox brew or not, who are outraged by the trademark bullying going on here. We are deeply grateful for your comments and support.

It’s been quite a day …

Jade Patten started a petition on

An Old Ox fan started a Corporate Bully Facebook Page.

The Associated Press did a story which was picked up by a number of publications including the Chicago Sun-Times.

A Minnesota lawyer published a thoughtful blog.

Fritz Hahn covered the story for the Washington Post.

The Washingtonian called Red Bull’s lawyer for comment–but TechMark refused.

The Beer Advocate story attracted a lot of comments!

John Holl covered our story in All About Beer. It’s not the first story he has done on this topic .. check out his story on the Great Beer Trademark Wars.

Check out additional coverage on Consumerist, WTVR, Eater, and the Richmond Times-Dispatch.

Thanks to all for your unbelievable support!

The Old Ox Crew








9 thoughts on “Dear Awesome People

  1. Rob Bywater says:

    Stick it up em. There’s Fat Yak, Moo Brew, Mountain Goat, to name just a few creature-themed brewers, Old Ox has absolutely nothing to do with Red Bull.
    Watch out they’ll be after you next.

  2. Peter Mills says:

    From Australia: Stand up to the bullies. I’d rather have my body enjoy the benefits from a well crafted brew than the effects of a synthetic “energy drink”. YUK!

    Similar thing happened in Aust to a cafe called The Fat Duck when Heston Blumenthal threatened to sue the owner because he had a “Global Brand” and decided to open a Fat Duck restaurant in Melbourne. She had legally obtained the name but because of lack of funds had to change the name and signage at her cost.

    It’s sad that lawyers have so much trouble distinguishing between different products, colours and animals, why are they allowed to drag us down to their belligerent level?

    Good luck,may the Ox live on.

    Peter Mills.

    1. Mark Smith says:

      Wow, that’s awful. I feel ashamed for my countryman…

  3. Pingback: TWIB: Slamming Hops and Red Bullies | Short On Beer

  4. Scott Tousley says:

    Red Bull would be a lot better off spending $$ on making a better-tasting product, than on this trademark bulls*it.

  5. Ron Fleshman says:

    We stand behind you in this ridiculous attempt to shake you down.

  6. Kristen says:

    Just makes me want to try your stout even more! Corporate abuse at it’s finest.

  7. Hugh says:

    Love Old OX.

    Can Red Bull also make the makers of the “No BS” logo (you know the one) stop using red?

    Must the Durham Bulls stop using the bull?

    What about the Chicago Bulls with the Red Bull logo?

    Bullfighters use red capes. Are they also under fire?

    Crazy I tell ya! Crazy!

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